Movies in the dead zone

I used to wonder why I dont like most of the hindi or kannada movies. Now I have the answer, because they are in the dead zone - an absolutely wonderful piece by Seth. Most of the movies are in this dead zone, reason being our film industry tries hard to be slick but can never reach there, however they will never settle to being authentic. And once in a while, there are gems that come out of nowhere like Anada bhairavi, Swarna Kamalam, Rang de basanti, or Nammoora Mandara hoove which are really authentic and I wonder why are these people not producing more. I guess that is because it is really difficult to produce something authentic as it is difficult to be slick.